Fiber cement siding, also known as Hardie board, is currently the most popular siding material on the market. Hardie board mimics the traditional look of cedar siding, and offers a superior durability that is rot and decay resistant. They are pests and fire proof. The colorplus finishing technology from James Hardie offers one of the best paint warranties on the market, saving homeowners the time and money to repaint their exterior. Hardie Board offers a variety of style and design options, check out some ideas here.